“At Genpro, we remain relentlessly relationship-focused and committed to preserving a people-first mentality, because behind every shipment is a person, a promise, and a purpose we value deeply.”
Genpro was founded by Robert (Rob) Goldstein in 1989 with a singular mission: to redefine produce logistics through a blend of service, integrity, and innovation. Starting as a small brokerage firm specializing in fresh produce in Old Bridge, New Jersey, Rob built Genpro on values that still guide us today: transparency, reliability, and a deep respect for the people behind every shipment.
Over the decades, Genpro has grown from a regional produce-focused operation into a national logistics powerhouse. With a vetted network of qualified carriers and more than 2.5 million shipments successfully moved, we bring unmatched expertise in temperature-sensitive freight. From farm to shelf, we ensure that produce and other perishable goods move with precision, care, and the white-glove service our customers rely on.
As a recognized SmartWay Partner since 2009, Genpro leads with sustainability in mind, consolidating shipments to reduce carbon footprints, promoting fuel-efficient carriers, and adopting paperless freight management practices that contribute to a cleaner tomorrow.
A Legacy of Leadership:
Robert Goldstein
Rob’s vision has always been bigger than freight. His commitment to service, community, and people-first leadership helped shape Genpro into the trusted logistics provider it is today. Under his guidance, Genpro has championed ethical practices in transportation, empowered small carriers, and remained resilient in the face of market shifts for over 35 years.
Through philanthropic partnerships, community outreach, and corporate responsibility, Rob and the Genpro team have made a tangible impact, supporting hunger relief programs, sponsoring local initiatives, and giving back in ways that matter.
Our Mission
As we continue to evolve, our mission remains:
To be a trusted provider in logistics by delivering smarter solutions, dependable freight, and service rooted in care.
Our Values
Be Bold
We challenge convention and pursue smarter, stronger solutions that move logistics forward.
Be Intuitive
We anticipate needs before they arise, using insight and innovation to simplify every step of the journey.
Have Integrity
We do what’s right; consistently, transparently, and with the trust of our partners at heart.
Stay Passionate
We bring energy, care, and commitment to everything we do, driving excellence in every mile.
Philanthropic Efforts
and Community Outreach
